The Story Behind Jasper Avenue
Pull up a stool and get to know the creative powerhouse partnership behind Jasper Avenue. The artistic eyes behind the JA brand belong to the dynamic husband and wife duo of Amanda and JP.
Giving new meaning to the old adage “you eat with your eyes”the two are passionate about helping small businesses harness the power of social media through visual storytelling.
Before launching Jasper Avenue, the couple were the proud owners of Sydney’s bustling Inner West cafe, Well Co.
THE BEGINNINGS
Since 1997 Well Co. was a favourite amongst locals and for five years, JP, Amanda and their café family thrived on feeding the hearts and souls of the community.
Well Co. was about delicious food and good coffee.
When the kitchen pass was busy, all hands were on deck, but in those rare quiet cafe moments JP and Amanda began to capture the visual stories from the day-to-day of the café.
Charred broccolini, perfectly poached eggs and artistically poured latte art became prized portraits. They began to share the photographs via their social media channels and customers caught on.
SOCIAL MEDIA BUZZ
With a bustling kitchen and a full cafe “creating content” for promoting their business was the furthest thing from their minds but it was becoming an increasingly important way to get bums on the seats.
The couple began to put a few hours aside to photograph their menu and bring the essence of Well Co. to the clicking and swiping fingers of online eaters.
Instagram was starting to take off, and curious sippers were being lured in via the digital world. Foot traffic turned to clicking traffic and the digital advertising drive meant that people were no longer just following their noses, but turning to their phones for where to eat.
As skilled photographers with a vicarious desire to design visual smorgasbords, photographic storytelling was a natural progression for the creative couple.
In 2016, Jasper Avenue blossomed into their business and they launched the visual content brand.
The Faces Behind Jasper Avenue
Welcome to the studio - get to know the faces behind Jasper Avenue.
AMANDA
The Creative Director, Manager and Co-Founder of Jasper Avenue is Amanda.
An all-around creative overseer with a tenacious talent for shoot-side tweaks, Amanda has an impeccable eye for design that translates to the tiniest delicate details.
Whether finessing a shot or making sure a brief is met, Amanda has an easy-going, natural inclination for listening to a client’s vision and presenting it with artistic and administrative clarity.
Amanda makes sure everything runs seamlessly behind the camera and organises everything from liaising with clients for briefs and meetings, managing shoot production, and delivering your finished package.
Background
An explosively creative visionary with a life-long love affair of colour,Amanda’s creative career began with a Bachelor of Interior Design from the University of Canberra.
After working professionally in the design world, Amanda moved into the world of photography as one of the original image collectors for Google’s 3D visioning project InnerSpace.
Moving out of the corporate world, Amanda first picked up the camera in 2010 and discovered that she could get paid to be creative through this enticing visual medium. After several years capturing the authentic smiles and occasional crocodile tears in children’s commercial portraiture, Amanda decided to found her small photographic business, Yellowseed.
With an understanding of small-business enterprises and an intrinsic ability to understand people, Amanda developed sharp business instincts which lead her to Well Co. and inevitably Jasper Avenue was born.
